Youth Alive Ministries
About the project
Youth Alive Ministries is a non-profit organization that has been working in rural India since 1995. They have approached us to redesign their logo and branding.
This project was refreshed in 2022, and I have delivered the Brand Style Guide, Font Pairing, Patterns, Social Media Templates, and a Single Webpage as part of the project.
Logo
The logo is designed to reflect the keywords: youthful, joy, Christian, sin, and purification. As Christians believe that sin is washed away with the precious blood of the savior Jesus Christ on the cross, the logo features a cross and a combination of dark and red colors (indicating blood).
Color
Use red sparingly to highlight things or in call to action buttons. Use navy blue in Illustrations, UI screens, callouts etc.
